We've been running Holafly eSIMs across five phones and three kids' tablets for the better part of four years. In that time we've landed in 32 countries, and the thing that used to stress us out most wasn't flights or visas. It was the gap between touching down and getting online. That moment where maps don't load, the taxi app won't open, and you're squinting at a paper address you printed in a hotel three countries ago. Holafly fixed that for us a long time ago. But their latest feature, Always On, is the thing I wish had existed from day one.
What is Holafly Always On?
Always On is not a plan you buy. That's the first thing to understand. It comes included with every Holafly eSIM, destination eSIMs and Plans subscriptions alike, and it is active from the moment you install. That gives you 1GB of data per month across 150+ destinations, with no expiry date, for free. It runs in the background alongside whatever plan you are on, and it keeps going when a plan ends, whether you cancel or it lapses, so your eSIM never goes dark.
The only condition is that your eSIM stays installed and gets used at least once every 12 months. That's it. Whether you are between plans, mid-trip on a destination eSIM, or have cancelled a $64.90 monthly subscription, you still have 1GB a month sitting there, quietly keeping you connected for border crossings, layovers, emergency navigation, or any of the dozen situations where having nothing is genuinely awful.
Why this actually matters when you travel a lot
Here's the scenario we've lived more times than I'd like to admit. You've been based somewhere for 60 days, the big Holafly plan you bought runs out, and your next flight isn't for two days. You don't need full connectivity for two days. You've got the apartment WiFi. But you're going out, you need Google Maps, and you have no local SIM. Before Always On, that meant buying a short plan you didn't really need, or spending part of a day hunting down a physical SIM in a language you don't speak.
Always On fills that exact gap. It's the 1GB safety net that means you're never completely offline. It's not designed for streaming Netflix from a beach. That's what the Unlimited Plan is for. Always On is the thin layer of connectivity that covers you between plans, during layovers, crossing borders, or whenever you need just enough data to function like a grown adult in a foreign country.
How Always On works in practice
Because Always On is included from the moment you install a Holafly eSIM, there is nothing to switch on. It runs in the background on the eSIM you already have, and when a plan ends for any reason the 1GB simply carries on. You don't need to do anything, download anything, or call anyone. The 1GB renews every calendar month. It's active in 150+ destinations covering every continent travelers actually care about. And because it lives on the same eSIM you already installed, there's no QR code to scan, no activation step, no confusion.
We've been through enough connectivity headaches to know this is real. The Japan trip where we landed at KIX at 11pm and the airport SIM vending machine was out of stock, the Vietnam border crossing where the new SIM we bought didn't activate for two hours. Always On would have solved all of them. A 1GB baseline that is simply always there is worth more than its data allowance suggests, because the value isn't in the gigabytes. It's in the absence of the gap.
Always On vs buying a short plan: the honest comparison
| Situation | Without Always On | With Always On |
|---|---|---|
| Plan ends mid-trip | Buy a new short plan or go offline | Automatic 1GB kicks in |
| Layover in a covered country | Airport WiFi or nothing | Data works, no action needed |
| Cancelled your subscription | eSIM goes dark | Still 1GB/month, no expiry |
| Emergency navigation abroad | Scramble for WiFi or buy data | Always On covers it |
| Cost after cancellation | Pay for a new plan | Free |
Holafly Plans pricing
Always On is included with every Holafly product. Buy a Holafly Plans subscription or a destination eSIM for a specific trip. Either way, Always On is there from installation and keeps a 1GB monthly baseline running even after your primary eSIM or plan expires. The Plans tiers are:
| Plan | Data | Price | Best For |
|---|---|---|---|
| Light Plan | 25GB/month | $49.90/month | Moderate travel, occasional use |
| Unlimited Plan | Unlimited | $64.90/month | Heavy users, digital nomads, families |
Both plans cover 160+ destinations with a single eSIM installation, include hotspot, and cancel anytime. The Unlimited Plan is what we use. When you cross into a new country it just works. No swapping, no reactivating, no fiddling. That matters a lot when you have three kids and a 6am flight.
Holafly Plans
Up to 10% off annual Plans subscriptions. Stacked discounts apply.
Use code ADAMANDLINDS at checkout.
See Holafly PlansWhat makes Always On different from everything else
Every eSIM provider sells you data. The business model has always been: trip ends, data expires, you buy again. Always On breaks that loop. Holafly is positioning themselves as the world's first international mobile operator, not an eSIM vendor you shop once and forget. Always On is the clearest expression of that. It's the feature that makes the eSIM feel less like a prepaid card and more like a service that actually looks out for you.
The 1GB isn't meant to replace your main plan. It's meant to make sure you're never in the position of standing in an unfamiliar arrivals hall with no way to call anyone. For us, that's been a real situation in Osaka, in Lapland, in Da Nang. Always On is the quiet fix for all of them.
Who should get a Holafly Plans subscription
The honest answer is: anyone who travels more than two or three times a year. Below that threshold, destination eSIMs (the fixed-day plans) still make sense. But once you're moving regularly, the math flips. You stop wanting to manage per-trip purchases, you start wanting something that's just there when you land. That's what Plans provides, and Always On is the feature that makes the subscription sticky in a way no fixed-term plan can be.
For full-time travelers, long-term expats, and digital nomads, it's not really a question. You're spending more than $64.90 a month on eSIMs anyway, and none of them include a 1GB baseline that is simply always there. Always On does.
Get Holafly Plans + Always On
One eSIM. 160+ destinations. 1GB free every month, included with every eSIM from installation. Use code ADAMANDLINDS at checkout.
See Holafly PlansFAQ
Holafly Always On
Yes. Always On is included free with every Holafly eSIM and is available from the moment you install. You can't buy it separately, and it stays active even after a plan or eSIM expires.
Always On is active in 150+ destinations. Your main Holafly Plans subscription covers 160+ destinations, and the Always On baseline data is available across 150+ of them. Check the Holafly site for the current destination list.
1GB per month. It renews automatically every month with no expiry date as long as your eSIM stays installed and is used at least once every 12 months. It's not designed for heavy use, think of it as a connectivity safety net.
No. Always On is active from the moment you install your eSIM, and it keeps running on its own when a plan ends. There's no QR code, no reactivation, no steps.
Yes. Always On is included with every Holafly eSIM, destination eSIMs included. It's there from installation and keeps giving you 1GB/month across 150+ destinations even after the eSIM's main data expires.
Both the Light Plan ($49.90/month, 25GB) and the Unlimited Plan ($64.90/month) include Always On, as does every destination eSIM. If you travel frequently or use a hotspot for work, the Unlimited Plan is the better value. Use code ADAMANDLINDS at checkout.
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Start Your PlanThis post contains affiliate links. If you book through our links we may earn a small commission at no extra cost to you, and sometimes a discount for you too. We have an exclusive partnership with Holafly and use their Plans as our daily travel eSIM. All opinions are our own.